SEA interviews Pat Sandone
Previous to us coming into the marketplace, if somebody wanted to have a fully functional website and create a comprehensive and effective online marketing solution with SEO strategy, social media strategy, and the rest, they were looking at upwards of a several hundred-thousand-dollar investment. To be able to get a catalog of all the parts and products and have it be searchable so people could buy those products online was pretty complicated – so a lot of people didn’t have it. Those that did ended up spending a lot of money on it. We were able to create an end-to-end solution that gave people a fully functional website with an algorithm that automated a lot of the different factors around online marketing. We were able to get people into a solution that cost a couple of hundred dollars a month. We grew pretty quickly and ended up with over 6,000 retail outlets in the US and Canada using this software when we sold it to KKR in 2015.
It’s been my pleasure.